ABOUT LIK air care
Introducing LIK Air Care – the groundbreaking portable air purifier revolutionizing clean air access. Crafted for weightless comfort, featuring a patented breathing mode and cutting-edge filtration. LIK Air Care prioritizes your well-being and the planet by merging design excellence, environmental responsibility, and performance. Join the movement for cleaner air – explore our collection today.
Concept
LIK means equal in Norwegian, and that one word sums up our mission perfectly. We strive to create equal opportunity for fresh, clean air to protect the health and well-being of our global population, bringing joy, happiness, and longevity to all.
story
As an Asian, air pollution is always a big issue or even a hazard in our daily life. In 2014, the co-founder Tien Hsieh realized that one-day, people might need to be protected from air pollution every day worldwide. So he planted this question into his mind and tried to find the solution since then.
our logo & brand identity
LIK is a brand that originated from forests and glaciers. Therefore, the overall structure of the logo revolves around two main ideas: mountain and river. Designers not only use clean and minimalist typography but also combine all elements closely with each other.
corporate social responsibility
LIK is definitely a more environmentally friendly choice. From the design concept to production, LIK was conceived by environmental experts with the aim of creating a plan that balances the environment and people’s health.